You Don’t Want to Delete Your Facebook (And That’s OK)

Everyone should stop Facebook. Everyone is not going to stop using Facebook this week. That’s OK. There’s a middle ground between deleting your account forever and between spending all of your waking, earthly hours refreshing your Facebook feed. And we should be telling our relatives and friends about that middle ground, instead of telling them they have to stop using Facebook right away.  We can counter the sense of helplessness that many people feel about their relationship to Facebook and to other social media platforms – but we’re going to need to do it in an incremental, careful way. 

You’re reading this and you don’t live under a rock, so you’re probably very much aware that Facebook is under an immense amount of heat right now. Last weekend, the world found out that the eminently-creepy (albeit over-hyped) Cambridge Analytica voter profiling company scraped 50 million Facebook users profiles, information that they used to on behalf of Donald Trump in the 2016 election. It was the latest in a year and a half long succession of failures and embarrassments for Facebook, from their widely derided failure to do something about Russian bots to their ham-fisted attempts at fighting fake news to their disturbing treatment of their underpaid moderators.

Facebook seemed invulnerable for a very long time, but this latest scandal, on top of all the others, actually seems to have wounded it: Facebook’s stock valued dropped by as much as 8 percent in the US and the UK, and Mark Zuckerberg had lost already $9 billion of his net worth by Tuesday. The leviathan has been hit, there’s blood in the water, and it’s easy for us privacy paranoiacs to feel like Captain Ahab.  For the first time that we can remember, there’s an opportunity to take Facebook down, or at least to weaken it by reducing its user base. 

“You’ve got to delete your Facebook profile, it’s the only way!” we tell our friends and relatives, waving around our harpoons. Whereupon our friends and relatives smile (so as not to provoke us) and back away. They don’t want to delete Facebook entirely, or maybe they can’t due to their job, or because it’s the only way to communicate with their families. It’s not like it matters, they think. Facebook already has all my information. 

The Captain Ahab approach is not a good way to get people to alter their social media habits, and it’s not a good way to convince people to better protect their privacy from companies like Facebook. When we get all Captain Ahab, we’re forgetting some important realities about human beings and how most human beings feel about Facebook. 

 

“Ego non baptizo te in nomine patris, sed in nomine diaboli!

First: we forget that most people don’t know much about how their Facebook data is used and abused. Endless news stories about the evils of Facebook may fill them with unease and distrust, but they’re not getting much good information on what to do about it.   A 2015 Pew Research Center survey found that 47% of Americans lacked confidence in their knowledge of what companies actually do with their personal data.  This 2016 survey from the UK found that while 74% of Internet users believed that they adequately protected their online data, only 28% of respondents had actually turned off location tracking on the platforms they use, and only 31% had changed their social media privacy settings. This confusion is  in part because Facebook and other social media companies have done a bang-up job of obfuscating what they’re up to: another recent study found that Facebook’s privacy policy became much less transparent and much harder for mere mortals to understand in the decade from 2005 to 2015. 

Your conflicted Facebook-using friends and relations are living in what frustrated security researchers call the “privacy paradox”: most people will swear up and down that privacy is important to them, and then will continue to share their personal information widely on the Internet. This is not because they are stupid.  It is because they believe that they live in a dark, howling Internet panopticon from which they cannot escape. (I’m exaggerating, but only kinda). This 2016 focus-group study found that young people were aware of the risks of sharing their information online. They just didn’t think they could do anything about those risks: they felt that “privacy violations are inevitable and opting out is not an option.” They’ve  fallen prey to privacy cynicism, which is defined rather succinctly by these researchers as ” an attitude of uncertainty, powerlessness and mistrust towards the handling of personal data by online services, rendering privacy protection behavior subjectively futile.” 

I met a traveler in an antique…look, you get it, hint hint.

Many people also feel powerless because they think Facebook is unkillable. The average person viewed Facebook as a doofy college-kid rumor service back in 2007: now, most see it as a bit like an unstoppable, inescapable international hive-mind. I’m sure Facebook would be just fine with being viewed sometime decades hence as an inscrutable but appeasable deity: provide your data tribute, and the crops will flourish! Withold your tribute and face its wrath! Facebook knows no past or present or death! 

Thankfully, this is horseshit.

In the last 20 years, we’ve watched former juggernauts like AOL, Yahoo, MySpace, Ask Jeeves, and many many more weaken and die. From one point of view, Facebook is already dying: young people have correctly identified that Facebook is now dominated by their elderly and incoherent relatives, and they’re ditching the platform in droves.  For the first time in a decade, Facebook usage has decreased amongst Americans, dropping from 67% to 62%,  while Google and YouTube usage continues to grow.

These people might be backing away because they’ve lost trust in Facebook. Trust is everything for social media companies like Facebook: people’s willingness to share the data that social companies must feast upon to survive is dependent upon how much they trust the platform not to wantonly abuse it.  A 2017 study from the UK found that only one in four Britons trust social media, and a majority believe that social media companies aren’t adequately regulated. A mere 35 percent of Bay Area residents say that they trust social media companies. A study from October found that while a majority of responders do believe that Facebook’s effect on society is positive overall, they also trusted Facebook the least of the “big five” tech companies (and only 60% knew that Facebook owns Instagram). We can work with this. 

Yep, that’s a hideous dolphin figurine.

Second:  People are absolutely horrible at going cold-turkey at things.  Look, I’ve spent many, many hours of my fleeting and precious life sitting slack-jawed on my couch, refreshing Facebook like a Skinner-box trained rat. I know that it’s fiendishly hard to stop using social media. Some scientists now believe that social media can be the focus of a true psychological addiction, just like World of Warcraft or gambling or collecting hideous dolphin figurines. A PLOS One study found that heavy Internet users exhibit physical “withdrawal” symptoms and anxiety when they suddenly stopped using social media. 

Changing your relationship with the Internet and social media is particularly difficult because they are such fundamental parts of modern life: abstinence isn’t really an option. You can live a normal, productive life without WoW or cigarettes, but it’s just about impossible to live normally without the Internet. It can also be hard to go without Facebook: many people do need it for their jobs, or to stay attached to relatives who may not be as up for getting off Facebook as they are. 

So what can we ask people to do? What are some realistic, relatively easy things that people can do to better protect their privacy? How can people scale back their Facebook usage and the data they share with Facebook, without deleting their profile entirely? Here’s some suggestions. 

  • Figure out the motivation behind your compulsion to use Facebook. “Cyber psychologist” John Suler (what a great job title) suggested this type of scrutiny in a Quartz article: “Is it a need for dependency, to feel important and powerful, to express anger, to release oneself from guilt? In compulsive behaviors, people are expressing such needs but rarely does the activity actually resolve those needs.” If you know why you’re spending hours combing through your colleague’s second-cousin’s dog photos, you’ll have a better sense of what you need to do to stop. You can also try restriction apps, like Self Control – they’ve helped me reduce my own “pigeon pecking at a button” behavior immensely. 
  • Turn off location sharing. I do not use location sharing on any of my devices. There is no good reason for Facebook to know where you are. 
  • Turn off Facebook’s platform feature. This feature is what allows third-party apps and other websites to integrate with Facebook, and it’s also what permits these third-party apps to slurp up lots and lots of your data. Shut that sucker off. No, you won’t be able to play Farmville anymore, you deviant. 
  • Review your third-party app settings. If you don’t want to take the nuclear option of turning off Facebook’s platform –  though you really, really should – you can still review your third party app settings and revoke access to apps you distrust. (Don’t trust any of them). Buzzfeed has a good guide here. You should do this for all the social media sites you use, not just Facebook. 
  • Stop liking things. “Likes” give Facebook useful information on how to advertise to you. Do not do that. 
  • Stop Facebook from tracking you across the Internet. Facebook extensively tracks users, both on the platform and on sites that have a Facebook “like button” – yes, they’re following you even when you aren’t on Facebook itself.  There’s a number of good ways to stop this tracking, on your computer and on your phone: I like the uBlock Origin browser plug-in, and the 1Blocker app for mobile devices. 
  • Lock down your privacy settings. Review your privacy settings at least once a month: Facebook has an infuriating habit of resetting them. 
  • Delete as much information as you can possibly stand from your Facebook profile. Delete as many old posts as you can possibly stand. You can download your Facebook archive if you don’t want to lose those memories entirely. 
  • Facebook targeted ads are majestically creepy, and you should opt out of them right now. You can do this in your Facebook account settings. HowToGeek has a nice guide to opting out of these ads on multiple platforms.
  • Read these other guides to protecting your privacy on Facebook. Here’s a good one from the Guardian. Here’s one from CNBC. Here’s one from Motherboard,

Don’t get me wrong. We do not live in a perfect world. Us Captain Ahabs are not going to convince every Facebook user to rise up and delete their profile as one in a Glorious Attention Revolution, in which Facebook evaporates into a puff of dark and oily mist, and all the Facebook money is redistributed to the world’s privacy-loving children, and Mark Zuckerberg is forced to live in penitent exile in a hole in the forest on a very remote island. We are not going to harpoon this stupid privacy-hating white whale right now. 

What we can do is slowly starve Facebook: by cutting down on our time using Facebook and the amount of information we share with it, we can reduce its ration of nutrient-rich data krill. Facebook’s advertisers are dependent on your attention and knowledge about you, and their job gets a lot harder if you provide less of it. By starving Facebook, we reduce its power over us and its power over our government and over our minds. It’s absolutely true that users can only do so much: we are going to need regulation with teeth to truly loosen Facebook’s grip over our societies. Still, we can help bring about that regulation and help alter how our communities approach Facebook by altering our own behavior and helping others do the same.

I don’t necessarily want Facebook to die (though I’m not sure I’d be very sad). I do want it to be humbled. I want Facebook and its leaders to realize that we do live in a world where actions have consequences, and where the actions of gigantic companies that control mind-exploding quantities of data have some of the most important consequences of all.  We can do our small part to make this happen. In short: Facebook users of the world, unite. You have nothing to lose but constant interaction with your racist uncle. 

Why Young People Live in Big Cities, Since This Needs to Be Explained Somehow

The Unicorn Latte is not the primary driver behind millennial geographic mobility. Who knew?

“I just don’t understand why you young people complain about high rent in the city – you could just move to the Midwest and buy a big house, if you’d get over yourselves.”

You’ve heard this argument before if you live in a city. It is usually delivered by some horrible relative who is holding a strong alcoholic beverage in one hand and a cocktail shrimp in the other, delivered with that particular type of sloshed bravado particular to horrible relatives. The Magical Cornfield Solution is one of those arguments that is so intrinsically, obviously stupid that it is hard to believe people are sincere about it . But they are. These people really believe that young American’s problems with finding housing and decently-paying work would magically vanish if we all just moved to a very attractively-priced soybean field somewhere near the geographic center of the country. They are convinced that young people are paying ever-spiraling urban rents because we are too proud, too fancy for life in a place without bizarrely-colored lattes and metaphysical yoga classes. 

Here are some reasons why moving to the country is not a magical panacea for high rents and housing inequality. I cannot believe I have to explain this, but then again, it is 2018, and I am always disappointed.

Rural areas are also experiencing housing shortages and affordability crises. We just never hear about them – I certainly didn’t know this until I began researching this blog post. A young person who lives in an expensive area and spends a lot on rent who moves to a rural area (as your shitty Uncle Chad advises)  will almost certainly be penalized by a lower-income job: it is by no means guaranteed that they’ll be able to buy a home in return.  While housing is cheaper in rural areas, incomes are also lower, which means that many people don’t have the resources to improve the housing they’re already in. Some scenic rural areas suffer from affordability problems caused by second-home buyers, who buy properties that working families might live in year-round. Completely unsurprisingly, the declining economic activity and populations in rural areas are also linked to declines in home-building, home improvement, and the availability of home loans. While Nebraska has plenty of jobs, there’s not enough housing for people who might move to fill them – yes, that’s right, there’s a housing shortage in rural Nebraska.  Making matters worse, low-income new arrivals in rural and remote areas add to already over-burdened health and social services: this article looks at how this is playing out in rural Canada, a country with socialized health-care, unlike some other countries we know. 

Lots of people are from cities, and they’d like to stay in those cities. There is a certain type of smug soybean-field-pusher who assumes that everyone in the entire country is originally  from a picket-fence small town or a suburb.  This is a problem, because a lot of people are born in cities and stay in those cities. Which are the same places where their families are. The U.S. Census Bureau inconveniently doesn’t collect data on whether people were born in the cities that they live in, but it does collect data on whether people were born in the same state as the city they currently reside in. 58.5% of Chicago’s residents (to use one example) were born in Illinois, while 70% of Philadelphia’s residents were born in Pennsylvania. 2016 data from New York University’s Furman Center found that 47.9% of New York City residents were born in the state of New York. We can safely extrapolate from this that there’s a lot of people out there who’ve never known anything but city life.

  A lot of people are not white, cis-gendered,  born in the United States, or heterosexual. Many of these people would like to live in places where they will not be isolated from others like them. Hate crimes are becoming more common in the Trump era, and groups that don’t fit the white, straight norm likely are finding it more important than ever to be amongst their own communities.  2010 U.S. Census Data found that a whopping 78% percent of the population in rural and small-town American communities was white and non-Hispanic. Immigrant groups in small communities may lack access to the resources they need to combat hate, as this article on rural South Asians describes. The U.S. census doesn’t collect information on LGBTQ people, but there’s evidence that LGBTQ Americans – especially youth – find rural and small-town life a challenge. A 2016 study from a University of Kansas professor on gender and sexual minority youth in nonmetropolitan communities identified four areas of particular need:  “reduction in isolation, social acceptance and visibility, emotional support and safety, and GSM identity development.” White, straight Americans shouldn’t assume that rural America is as welcoming to everyone as it is to them.  

Urban areas have infrastructure. That includes fast Internet and mobile service. You’re not going to be able to work that well-paying remote job your horrible relatives assume you can get in Real Rural America if you can’t get a fast Internet connection or mobile reception. The Internet crisis in rural America is acute: a whopping 39% of rural Americans lack broadband service, as opposed to just 4% of urban Americans, and the sordid death of Net Neutrality means that this shameful problem is unlikely to get better anytime soon. Rural areas have the highest healthcare premiums in the United States, which is linked to higher healthcare costs due to a lack of doctors and hospitals. The rural doctor shortage, a long-time problem, is expected to worsen thanks to the Trump administration’s idiotic and racist visa policies. Groceries may actually be cheaper in big cities, as opposed to smaller ones. You’ve got to own a car, and you’ve got to regularly gas it up. And what exactly should people who can’t drive do if they find it harder and harder to afford living in an urban area? Rural areas in the United States are, after all, not exactly known for their public transit – though some groups are wisely working to change this.

Many well-paying and fulfilling careers require you to live in cities, at least for a while. (I don’t mean “fabulous wealth and power” here, either, I mean ‘you’re not absolutely miserable and you can afford health insurance’).  Good jobs are increasingly clustered into a few metro areas, especially in the comically lucrative tech world, and most of those metro areas are relatively expensive. Some of these good careers, careers which help all of humanity sometimes, are limited to one or two cities in the entire world: if you don’t want to live in those cities, you are welcome to fuck off and do something else. You are going to have a very hard time advancing to better-paid and more responsible positions if you do not live in these expensive cities. Many of the young people currently living in expensive cities appear to be interested in leaving once they’ve got the money to buy a house somewhere cheaper (though it’s debatable if cities have really hit “peak millennial” or not). 

Most people probably don’t move because they want more unicorn lattes (or other amenities).  2017 data from the US Census Bureau found that the largest group of millenials (18.0% percent) moved because they wanted to establish their own household, followed by 16.1% who wanted new or better housing, and 11.9% who moved for a new job or a job transfer.  People are moving much less than they used to in general. In 2017, America’s household mobility rate was 10.9%, which is the lowest since the Census Bureau started keeping track 50 years ago. This is not actually a good thing, Uncle Chad the Idiot Trump Voter, it’s yet another disturbing sign that America is stratifying into a lousy place where rich, educated people live in cities and continue to get richer, while poor people get stuck in more rural areas with fewer opportunities. Much-maligned flighty millennials are actually moving less than prior generations of young adults, per Pew Research, for a number of reasons that no one seems to be able to agree upon. Pew’s Richard Fry theorizes that this is because millennials are still suffering from the economic impact of the Great Recession, and still aren’t finding job opportunities worth making a move for. Relocation subsidies have also become a thing of the past, making it financially harder to move for a job. 

Opportunity clusters. It just does, even in our Internet era. We live in a stupid and comically non-meritocratic world in which networking and running into people at parties is paramount to success (or just economic stability and comfort), and that is a whole lot easier when all the people who can help you advance are in the same geographic area as you, and are thus easier to access. One recent study found that people who attend college in big cities go on to make more money in life: the operating theory is that this is because big-city universities offer superior networking opportunities.

Wow, look at those roving packs of friendly people at your city bar who know a guy who can get you a job! Roaming the plains, wild and free!

Most jobs (and networking) still can’t be done “from anywhere,” at least not long-term. Many companies still regard telework with extreme suspicion, and teleworkers are still penalized when it comes to advancement upward.  Location also matters to freelancers, and I know, because I’ve been one, like every other sentient being under the age of 30 in 2018.  Even freelance writers – a famously antisocial and isolated species – have got to meet and interact with people who will publish and promote them, at least some of the time. This doesn’t have to mean living in that particular bit of Brooklyn that is (far as I have read) absolutely jam-packed with tiresome men who write big fancy novels about insecure professors with sexual problems, and thank God for that, but it often does mean living in some sort of urban area with a media scene. There are a lot less of those outside of the urban United States.

Insofar as I am aware, there are few friendly hiring managers who are already two margaritas in and know this guy who happens to be looking for someone with your exact skill-set wandering the vast and empty plains of middle-America. There are no migratory herds of avuncular mentors who will help you get that meeting with his friend Roberta the Nicest CEO, though I mean, that sort of ecological destruction is just what you get when you decimate our formerly mighty long-grass prairies. 

Blade Runner is not real.

City living is the way of the future. I don’t mean that in that depressing dystopian cyberpunk way, that particular vision that is weirdly shared by every single “serious” science fiction show: you know, everything’s grimy, everyone has mohawks, people are eating cyber-rats out of desperation. That’s not real, but the advantages of urban dwelling are. Larger, denser cities are widely considered to be more energy efficient: emissions appear to reduce as metros grow larger. Productive cities that can attract more people get more productive in turn, contributing more to GDP. There’s a well-proven, direct relationship between city density and human capital. The benefits aren’t just economic. There’s a reason so many famous art and social movements originated in cities: cities allow creative and diverse people to find one another and come up with new concepts and ways of living, in ways that still can’t be replaced by the quotidian delights of social media. Cities drive economic growth, though, as this research shows, they don’t have to be ginormous mega cities. Even small cities produce economic benefit in “developing” nations. It is not realistic or desirable for every American to reside on 10 acres of isolated farmland, even if it’s really, really cheap to live there. (Build your own shack! Defend yourself against the roving night-coyotes!).

Advising young people to stop their whining and move out of the city, where they can be isolated from one another and from centers of culture and political power, is remarkably short-sighted. It is ahistorical, to an extent that makes me extremely suspicious. Venerating the noble countryside can really be taken too far: I wonder how many of the horrible uncles promoting a millennial exodus to Missouri are aware of how that particular experiment went for Mao Tse-Tung, or for the Khmer Rouge. Nothing good comes from these naive, dangerous demands to empty the cities, to stop putting on airs. Moving to cities is one of humanity’s most persistent historical trends: that of clustering and aggregation and great cities rising and doing great and awful things. Uncle Chad is not going to somehow stop this millennia drive toward urbanization by braying about how inexpensive possum-filled mansions are in his town in East Dakota. Do not put up with Uncle Chad.