Why I Care About Drones – Part One

The white object paused for a moment in the late-fall sky over Palo Alto, buzzing in place like an electric white hummingbird. Then, as I watched, it floated with eerie, perfect stability in the direction of the Stanford soccer fields, red and green lights blinking UFO-style on its undercarriage. I’d never seen anything man made, move like that before, flying in stable, parallel lines like a freakishly disciplined hummingbird.

I couldn’t take my eyes off it.

For a long time, I’d been cynical about the world-shaking wonders that techbro-engendered innovation would supposedly bestow upon humanity. I’d spent the last few years working as a reporter in Southeast Asia, and I’d watched in real time as Facebook came to Myanmar and was, almost immediately, turned into a tool for broadcasting genocidal hatred against religious minorities. (I’ve written about that here).

the ur-drone. the little dude that started it all.

I’d also watched social media companies decimate the journalism industry I had once, all too foolishly, dreamed of making a career in. Since starting a master’s degree program at Stanford a few months earlier, I’d seen nothing to convince me that my grim take on the state of modern technology was wrong. 

And now I was looking at something that actually surprised me, a little flying robot hovering calmly way up above Silicon Valley’s 2013-era wasteland of cat-washing startups, gig-economy scams, and Facebook-fueled privacy violations.

It wasn’t like I was totally unaware of drones, or the fact that regular people could buy them now: I’d read about them in the normal course of keeping up with tech news, and one of my college friends had even made drones the focus of his own career in journalism. But coming face to face with one, away from all the abstract talk about them on Twitter? That was different. 

pretty sure it was this field specifically

I started to follow the drone across the playing fields, the first one I’d ever seen.

I wanted to see where it was going to land. 

That moment is my drone origin story. It’s the moment where I was formally introduced to the weird helicopter-computer things – specifically, the kind that are relatively cheap, sold at normal stores, and intended for civilian use – that I’ve spent the last decade building my career around.

Which leads to a second question for anyone who knows me and what I do: why have I stuck with drones for so long, anyway? What’s gripped me so hard – someone who began my career as a journalist with zero engineering background to speak of – about little flying camera robots? 

On one level, my career in drones has been a matter of practicality, a pragmatic move in an uncertain world. I was following a familiar narrative: a disillusioned millennial realizes that the foreign correspondent career they’d dreamed of has been buried alive in a shallow, unmarked grave by the likes of big-tech social media companies and ever-more voracious executives , and that the time has come to move on to better-compensated, STEM-filled pastures. 

But of course, it’s more than that. 

I’ve spent a decade working with, writing about, and thinking about small drones because something about them resonates deeply with the lizard-level part of my mind responsible for finding things cool as hell. And it’s not just that civilian drones are intrinsically cool, which even the most avowed drone-haters will probably admit when pressed: they’re cool in an intensely complex and fraught way, man-made tools equally capable of freaking people out and fascinating them.

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Drones bring out strong reactions in people, in a way that many other modern tech wonders, from food-delivery apps to high-resolution TVs, simply don’t. They’re shape-shifters, chameleons, objects that can be used for everything from pure altruism to hideous violence – and while these transistive properties aren’t unique to drones, it’s also true that your iPhone can’t physically roam. Which, of course, a drone can (albeit much less independently then many people believe is possible).

Among other things, drones are: 

Mass-produced flying cameras that even poorly coordinated people (like me) can pilot, meaning that for the first time in history, anyone with a few hundred bucks and functional thumbs can gaze, god-like, upon the vast expanse of the earth from above. 

i use this meme too much and i don’t care

Easily-accessible mechanisms by which cops and oppressive governments can create a to-go version of the panopticon, hovering eerily above a civil rights protest near you.

Near-miraculous map making devices that humanitarian aid workers can use to rebuild cities and lives after nightmarish natural disasters, and that indigenous activists in Borneo can pilot to capture data good enough to win them court cases against gigantic, land-grabbing corporations. 

Off-the-shelf products that Ukrainian soldiers use to super-accurately target artillery strikes against Russian armor, and to blast Soviet-era grenades directly into the faces of enemy fighters, whose last, surprised, moments are captured on grainy drone-borne live video. (I’ve written about this quite a bit too).

Flying eyes that have, in just a decade or so, captured an entire world of perspectives that no one had ever seen before – drone’s-eye views that we now see everywhere in art, film, and on television, aerial angles we’ve grown so accustomed to seeing that it’s easy to forget they weren’t always there.

FPV DIY drones REALLY look like bugs, if we’re counting.

That’s a lot of complexity to consider when we’re talking about a four-armed, plastic-paneled, model helicopter that kind of looks like a bug.

As for me personally, it’s all of these things, but there’s one more factor. The biggest one of them all.

I’m fascinated by drones because I am not, on the face of it, the kind of person anyone would have expected to work with them for a living. 

In large part, I owe my career in drones to spite. 

While I’ve always been enthralled by science and technology, I’m cursed with a form of dyscalculia which makes me impressively bad at arithmetic. I’m one of those poor saps who still can’t calculate tip percentages in my head without whipping out my phone, or without making a joke about how it’s a good thing we actually do all have calculators in our pocket nowadays, ha ha ha. (I’m really, really glad that teachers today have lost the ability to make that comment). 

As a nerdy kid, I desperately wanted to be good at math. I believed the scientists who said that grasping it was the key to perceiving larger worlds of wonder and cosmic understanding (and so on), and I also knew that decent standardized math scores were a necessary prerequisite for getting into good colleges in the throat-slittingly brutal environment of 2000s undergrad admissions.  But no matter how hard I tried, my SAT math scores never rose above the level of “dismal,” a failure that looked even more weird and embarrassing when compared to my perfect scores on every verbal-based standardized test I ever took.

I suffered, in other words, from a terrible case of lop-sided brain. 

Eventually, my world-class inability to calculate tips in my head festered into a deep well of resentment towards the entire system, which, appeared to be designed to make damn sure that everything in life – from college to career to basic economic stability –  rode upon if you could do a quadratic equation in a painfully fluorescent-lit room without looking at your notes or not. 

When I graduated right into the teeth of the recession in 2010 and started my first job as a reporter, in an industry that I was well-aware was dying all around me, and in an era where everyone in power devoted a lot of time to waxing poetic about the noble virtues of boy-genius STEM professionals in hoodies,  my ressentiment grew even more intense.

I spent a lot of time worrying about what would happen if I could never find another journalism job, if I was doomed to eventually end up in the garbage-bin  of precarious employment that our culture had, in its infinite wisdom, designated for losers (like me) who had debased themselves by getting an English degree.

Such was the anxious, fear and loathing-filled head space I was in at the start of my journalism master’s degree at Stanford in 2013. 

While I wasn’t deluded enough to think that a journalism master’s degree would magically usher me into a well-compensated and rewarding career as a foreign correspondent in the media hellscape of the 2010s, I’d decided to enroll in the program on the basis of two things.

First: having any kind of Stanford degree at all might help keep my resume from being immediately filtered out of an employer’s inbox by the cruel hand of a sorting algorithm, and that was worth something.

Second: maybe, while spending a year hanging around Stanford in the midst of all that irrational, sun-kissed, economic exuberance, I’d find something to do that wasn’t journalism. Something where I might actually get a reasonable amount of money. Something I liked doing in a place that would be willing to overlook my shameful failures in the realm of 6th-grade fractions.

But I wasn’t very hopeful. 

ten years later and, thank Christ, we still don’t have burrito delivery drones

All of these bleak and confused visions of my future were on my mind on that day at Stanford in 2013, and maybe that’s also why I started following the drone. Eventually, I zeroed in on where the DJI Phantom had come from. I was not very surprised to find that it belonged to two friendly, tanned Stanford seniors in flip-flops. Everyone at Stanford was friendly, tanned, and had on flip-flops.

Like most everyone else I’d met since I’d arrived here, they told me they were working on a start-up idea. Specifically, they’d use drones to deliver burritos. While I was not very interested in a prospective future where bubbly future venture capitalists had legal carte-blanche to drop foil-wrapped carne asada projectiles onto my head, I was very much interested in the drone itself. And they were eager to tell me about it. 

It was a Phantom produced by China’s DJI company, it cost around $800, and it was, I’d later learn, the first truly beginner-friendly drone capable of shooting truly high quality video to hit the market. You just had to attach a GoPro sports camera to the bottom, and although the Phantom had only been released in January, YouTube was already filling up with sweet aerial surfing videos. 

As I rode my bicycle back to my apartment, I thought about the drone. I could think of a lot of things that reporters, like me, could do with it.

Report on war zones from a safer distance away from the fighting and the violence. Investigate distant, closed-off places where reporters would usually be denied access, both by natural forces and by people who’d rather not be investigated. Capture striking and never-before seen angles on natural disasters, destruction, and large-scale human dramas, from refugee camps to anti-government protests.

Anyway, I needed to write a story about something for my journalism classes – and digging into drones sounded more exciting than anything else I could think to write about, in the unrelentingly sterile environs of Palo Alto. 

The Stanford UAV Club logo.

That’s how, a week later, I ended up at the Stanford UAV Club meeting, which was shortened to SUAVE, an ironic adjective for a group of people who had extraordinarily strong opinions on toy helicopters. 

It was emphatically not called the drone club in official communications, and there was a reason for that. “UAV” means “unmanned aerial vehicle,” a technical term that specifically, precisely describes flying, computerized gizmos without people riding them.

  Back in 2013, UAV enthusiasts were fighting an increasingly desperate rear-guard action to convince the public to start using that unfortunate acronym to refer to the small, largely home-built hobby aircraft they worked on – instead of using “drone,” an ominous, deadly-sounding word most still associated with the huge, missile-equipped Predators the US government was flying over the Middle East in the course of the War on Terror. 

The Stanford UAV Club’s members were almost all aeronautical engineering students, who were, impressively, even more clean-cut and earnest than the other Stanford students I’d met, with a little bit more social awkwardness and a little bit less of that lingering whiff of pure avarice that lingered unpleasantly in the air wherever computer science and business majors congregated (which was pretty much everywhere) .

Most of them, I’d eventually come to learn, were once the kind of kid who’d hang out at airports and memorize the name of every single aircraft they saw fly overhead, who eventually turned into the kind of adult who liked spending their leisure time fiddling with remote controlled aircraft – a pursuit that was both a life-long hobby and also, conveniently, pretty central to their actual academic work.

That was the purpose for the Stanford UAV club: a location, as well as some club funding, for figuring out how to build fun-sized flying machines with computer enhancement, in the fine do-it-yourself tradition that RC hobbyists had been carrying on since the 1940s. 

When I walked into that first meeting, after having introduced myself to the club’s president as a journalist, I assumed I’d just be hanging around in a sort of detached, observational role, making my little anthropological notes on the intriguing social customs of Drone Guys (and, perhaps unsurprisingly, they were indeed all guys at the time). Which means that I was a little surprised when, during that first meeting, President Timothy turned to me and the other new guy – a slightly jittery-looking computer science student – and asked if we wanted to get some drone building experience ourselves. 

The computer science guy and I flicked glances at each other from across the conference table. Us? We weren’t engineers-engineers, and I’m pretty sure we both had only a very vague, impressionistic idea of what a drone’s guts actually looked like. I assumed that building a drone from scratch involved delicately wiring up precision-electronics in a clean room filled with people in jumpsuits.

drone guts

Meanwhile, I was so poorly coordinated that I regularly struggled with things like “opening doors with standard house keys.”  Were these supposedly clean-cut aeronautical engineering types trying to coerce me into starting a fire so they could collect insurance money?

“It’s easier than it sounds,” said Timothy, in the winsome, boyish voice of a former Eagle Scout. 

The craft room where SUAVE built its little flying robots was a small, closet-like space: the white foam skeletons of dead model aircraft hung on pegs on the wall, and every spot of available space was covered in bins of unidentifiable wires, tubes, and motors. The club members rummaged around and brought out box after box of electronic bits and batteries, which looked, to my eyes, exactly like the parts one would use to make a low-rent pipe bomb. 

“I’ll show you how to get started,” Timothy said, walking over to our table with a laptop with a PDF instruction manual pulled on the screen, and yet another box that contained a selection of what appeared to be dismembered drone arms and bodies, made of metal and red-and-white plastic. “First, we’re gonna need the glue gun.”

“A glue gun?” I said, incredulous. 

“Oh, yeah. We do a ton of this drone building stuff with a glue gun,” he replied, serenely. 

The computer science student and I exchanged glances again. Wait, this is how they do it? I thought, as I watched the club leader moosh a little tiny brushless motor onto one metallic drone arm with a big, sloppy dollop of hot glue.

This is that engineering mystique, that pursuit of precision brilliance that I’d been led to believe, for all this time, was far beyond the grasp of my feeble, creative-writing-doing brain? They’re literally just gluing shit together? 

“Well, that’s all we’ve got to do to attach the motors. Now we’ve got to secure the battery,” Timothy said.  And then he reached for the duct tape. 

In this way, I came to my second drone epiphany. Yes, it was indisputably true that I was horrible at basic arithmetic, and it was also true that I had only the faintest idea (at the time) how all this electronic junk somehow could be mashed together to produce a flying computer.

But if the bulk of the work required to put together a marvelous little flying robot could be executed with a glue gun and a roll of duct tape you could buy at the drug store, maybe drones weren’t beyond my understanding. Maybe, just maybe, I could learn to build them and fly them myself. It wasn’t like I had anything to lose. 

And that’s exactly what I did.

——————————————————————————————-

Part Two coming soon, in which I elaborate further about why civilian drones matter and why it’s a good thing, actually, that average people can use them to contemplate the earth from above, make maps, and even the playing field a bit with the powerful.

Facebook Destroys Everything: Part 3

When Covid arrived, I was, like most reasonable people, terrified of the virus. I was also absolutely terrified by the glittering, data-hoovering opportunity that a global pandemic represented for the always-hungry likes of Facebook and Google.

My fears about how Big Tech might take advantage of this planet-sized tragedy only solidified after it came out in early March 2020 that the Trump administration had been holding conference calls with Silicon Valley to discuss how they might be able to work together on battling the pandemic – and if the companies had any useful data they might be willing to share with the federal government.

My mind filled with visions of an unholy alliance between privacy-destroying tech firms and the deranged Trump administration, who could use public health concerns to legally mandate that Americans cough up their health and location data to both Zuck and the MAGA set in exchange for access to Covid testing and vaccines.

There was some precedent for my paranoia.

I’d spent the last decade watching as Facebook sweet-talked governments, medical systems, and non-profits around the world into adopting their platform for communicating with the public about crises, seducing decision-makers with promises of an easy, domesticated solution that would liberate them from having to futz with building and updating their own websites.

I’d also watched in disgust as how, after crucial organizations became comfortable with pushing out vital information on Facebook, the company began to make it harder and harder for people to find or to view those potentially life-saving posts if they weren’t already logged in. The end-game was obvious: they were building a world where if someone wanted to look at updates from their city government on local flooding, or see what their local hospital was saying about flu vaccinations, they’d have to submit to becoming legible to Facebook first.

Covid, then, represented a massive opportunity for a company that was already so clearly hell-bent on taking advantage of disaster and crises as away to herd even more organizations and people into its blue, walled-off paddocks.

And while it was true that Facebook and Trump regularly sparred with one another in public, as GOP leaders complained that the platform was unfairly censoring them (when in truth, the site was doing the exact opposite), it was a different story in private.

i was a kid when this happened and it just keeps getting dumber and more insidious the more I read about it

At the time, Facebook policy vice president and former George W Bush policy advisor Joel Kaplan – a notorious participant in the 2000 “Brook’s Brothers” riot that helped secure the presidency for George W Bush – was working overtime to win the MAGA set’s trust.  Why wouldn’t Zuckerberg and his highly-paid and ethically suspect colleagues take the opportunity to partner, at least for now, with the Trump administration?

Much to my surprise, and relief, both Trump and Facebook spectacularly fumbled the world-domination bag.

 In retrospect, it was even less surprising that the rift between the MAGAs and Big Tech began over disinformation.

In early March, as the world became horribly aware that Covid was both real and destined to become real bad, Facebook joined forces with Google and Twitter to announce that their sites would make a special effort to counter the spread of egregious misinformation about the pandemic.

Then came May 25th, 2020, and the brutal murder of George Floyd at the hands of a bloodthirsty Minneapolis cop. As protests against police brutality ignited across the United States, social media users were confronted with a tsunami of hate speech and disinformation directed against Black Americans and activists. Perhaps anticipating what would happen next, Trump hastened to sign a executive order on “preventing online censorship,” although it was almost entirely symbolic in practice.

President Trump then, in the course of making his own contributions to the fire hose of racist bullshit that swirled around the Internet at the time, crossed a line. In ominous May 29th posts on both Facebook and Twitter, he declared that “once the looting starts, the shooting starts.”

Twitter acted relatively quickly to limit the public’s ability to view or interact with Trump’s post, citing their rules against “glorifying violence.”

Facebook, meanwhile, didn’t do shit.

As both the public and national media took note of the two social media platform’s distinctly different approach to Trump’s violent rhetoric, Mark Zuckerberg was eventually forced to say something. In an impressive display of weasel-words, Zuckerberg wrote a lengthy post justifying his decision to leave the President’s egregiously terms-of-service violating emission up, claiming (as he had before in response to Myanmar) that the company “shouldn’t be the arbiter of truth.” 

Mark was, I suspect, surprised when his word salad failed to turn down the heat on both himself and his company.

Repulsed Facebook employees publicly called both Zuckerberg and Joel Kaplan out, accusing their leaders of bending over to accommodate the whims of the GOP. Soon, over 800 advertisers had joined a boycott against the company, including heavy-hitters like Coca-Cola, Ford, and Unilever. Caught between a rock and a hard place, Zuckerberg finally agreed at the end of June to do more to remove violence-inciting posts and to label posts by politicians with virulently policy-flouting content.

While many critics from the left were temporarily quieted by this move, Facebook’s woes weren’t over yet.

zuckerberg and fauci touching base

In mid-July, Zuckerberg, in a rare display of semi-human sentiment, openly criticized the Trump administration’s stunningly shit response to the virus in a live interview with Dr. Anthony Fauci. Soon after the Fauci comments, Zuckerberg insisted to Axios that he didn’t have a secret deal with Trump, as some media outlets had begun to speculate – though he did confirm that he spoke with the President “from time to time.” Trump, for his part, largely kept quiet about these open provocations. For a few days, it seemed like Zuckerberg was, infuriatingly, managing to once again get away with his obfuscating aw-shucks act.

Then in early August, Trump claimed (falsely) in a Fox and Friends interview, which he shared on Facebook, that children are “almost immune” from Covid-19. Facebook, pushing its luck, decided that it would hold the President to its terms of service: it deleted Trump’s video.

what a time to be alive

Predictably, Trump lost his shit, and perhaps even more predictably, he lost his shit during an interview with Gerald Rivera.

After deeming his comment on Covid to be “a perfect statement, a statement about youth,” he took up his old claim that Facebook was censoring him. “They’re doing anybody, on the right, anybody, any Republican, any conservative Republican is censored and look at the horrible things they say on the left,” Trump wailed to Geraldo’s sympathetic listeners.

By September, Trump was making ominous noises at the White House about taking “concrete legal steps” against social media sites that censored conservatives online. The relationship between the President and Facebook would remain distrustful at best until Trump – grudgingly – left office.

Which was, of course, a good thing. The Trump administration’s wildly unpredictable behavior and constant hostility to Silicon Valley’s prideful overlords ensured that both the government and Big Tech would fail to pull off the frightening privacy-destroying partnership I’d been so afraid of when the pandemic first began.

But bad as the relationship between Trump and Zuck now was, Donald Trump was still allowed on the platform. Which he used to spewed claims about voter fraud up to and after the 2020 election, and where his supporters openly discussed the plans that would eventually lead to January 6th in ever-more-deranged Facebook groups.

On that particular day of infamy, Facebook did suspend Trump’s account. But only after Twitter did it first. (Trump now has his Facebook account back, but he doesn’t use it much. The moment has passed).

Facebook found little friendliness from the new Biden administration, populated by staffers who were far less enamored with big tech than the technocrats of the Obama era had been.

thanks Facebook!

Biden’s team immediately criticized the company for failing to adequately control rampant disinformation about the Covid vaccine, as the Democrat-led administration set about frantically picking up the pieces of the GOP’s disastrous pandemic response. Meanwhile, it battled with Biden in public, Facebook (per whistleblower revelations) carefully tracked the spread of Covid disinformation internally – while consistently sharing as little of their findings with the new Democrat-led government as possible. 

Eventually, Facebook did eventually, begrudgingly, give into Biden administration pressure to take down obvious Covid-19 bullshit. It was a move that was in alignment, you might recall, with what Zuckerberg publicly claimed he was going to do when the pandemic began.

It was also a choice that the GOP is now, as I write this in the summer of 2023, using to bolster their nonsense claims (which they’ve been making in one form or another since 2015) that the Biden administration is unjustly censoring the GOP on social media.

A Louisiana judge recently used this exact rationale to ban federal agencies and officials from working with social media companies to address “protected speech.” And much of the media continues to politely ignore the fact that Trump and the GOP have spent years blatantly pressuring social media companies to cater to them, actions they’ve figured out they can obfuscate by shrieking as loudly as possible about how they’re being oppressed by the Coastal Elite.

blue pretzel/ouroboros

And then came Meta.

At the end of 2021, Zuckerberg, high on an in-house supply incomprehensible to the likes of groveling, ground-dwelling peasants like us, announced that his company would be changing its name, placing products like Facebook, Instagram, and WhatsApp under the same blandly ominous title.

What’s more, the whole shambling horror would be pivoting operations over to something he’d dubbed the Metaverse, an incomprehensible concept that was – I think, it’s terrifically hard to say for sure – positioned somewhere in between hideous NFTs of vomiting apes, The Blockchain (such as it is), and a 2005-era VR video game where you don’t have any legs. Supposedly, it was a play to attract more young people, more hip people, to Meta’s increasingly geriatric lineup of products. After all, nothing says youthful cool like dropping fake computer money on virtual branded estate.

turns out that people just want to be sexy 20-foot dragon ladies in VR worlds, not dead-eyed dorks posing in front of monuments

Unsurprisingly to everyone who isn’t Mark Zuckerberg, the Metaverse was a majestic, world-beating failure. Meta hemorrhaged money, burning billions of dollars in pursuit of a lame product that nobody wanted. The company’s frantic flailing drove even more people away from Facebook’s both grotesquely ethically compromised and now terminally lame platform. For the first time ever, in early 2022, Facebook started losing users.

Facebook, or Meta, was by no means dead. But Facebook, surprisingly, had stopped feeling inevitable.

wow, he’s just like us

As the world became aware of Elon Musk’s manure-brained battle to weasel out of buying Twitter in 2022, the attention of what remained of tech journalism shifted away from Zuckerberg’s failings to Musk’s even splashier, rocket-fuel stained antics. By 2022, the Metaverse’s incredible, legless failure had conditioned many people to view the company as more absurd than it was outright evil. I noticed a considerable uptick in fluff pieces about how Mark Zuckerberg was learning BJJ, like a normal human with normal, relatable hobbies.

For Mark, Elon Musk’s incredible two year effort to light his own reputation on fire has also had the remarkably convenient knock-on effect of making him seem reasonable. “Yes, Zuckerberg’s companies ransack private data and tear apart societies, and he does openly thirst for world domination,” some reasoned, “but you also don’t see him promoting creepy eugenics theories, blowing up rockets in environmentally sensitive areas, or directly meddling in the Ukraine War.”

And so, Zuckerberg and the Metaverse and everything else were able to slink back into the shadows for a bit. Sure, there were still stories about how the company was failing to control hate speech in conflict zones. How it had been slapped with more historically huge and yet affordable fines from the European Union. How people in poor countries were getting charged for their supposedly free Facebook-branded mobile data. But the media had, largely, shifted its coverage of man-made horrors beyond our comprehension to the latest, splashiest abominations that Elon was involved in.

When Elon Musk finally did walk into Twitter HQ with a shit-eating grin and a stupid Home Depot sink in his hands, his status as the Internet’s new Most Hated Man was secured. And it became terribly apparent that Twitter as we knew it, as I knew it, was gone for good, and something much, much worse was going to take its place.

relics from the old, fun internet

Enter Threads. 

Meta’s Twitter-killer features little news by design, in line with Meta’s new hardline strategy against accommodating those press-room bastards that have inflicted them with so many indignities in the past. It also has even less moderation than Facebook or Instagam ever did, echoing both Musk and Zuckerberg’s profoundly cynical, if hard to argue with, realization that governments don’t have the courage to force them to make their websites less evil. Unsurprisingly, the site already has a hate-speech problem.

 Somehow, some people, mourning over the terminally-ill wreck of what was once Twitter, are still hailing Zuckerberg as something of a savior, or at least, as someone who’s substantially less evil than Elon Musk (which is wrong, but is very convenient for Zuck). Others are shrugging and leaning into Threads, shifting back into the once all-powerful idea that Facebook is inevitable, that resisting it is as foolish as shooting into the eye of a hurricane.

As for me? I’m somewhat afraid of Threads, albeit less so now, in August, then I was when it first came out in July, as it’s become clear that the service isn’t becoming the default Twitter-replacement that Meta had so fervently hoped it would be. But I’m also angry about Threads, the kind of rage that develops when you see your oldest and most loathsome enemy somehow survive threat after threat, and continue to shamble hungrily on. 

I’m angry about how Mark Zuckerberg and Facebook and all the rest of his horrible companies have been able to spend the last 15 years getting away with it, how they never seem to suffer truly meaningful consequences for constantly, continuously, making the world worse. And I’m also angry about how so many people know what Zuckerberg is, and know what he’s done, and are still willing to give him yet another chance.

facebook has always made me feel like I’m trapped in a Bruegel painting

“Maybe this time, he won’t be evil!” people say, and then he does something evil again, and the same people claim that this was, somehow, a surprise. It’s a lot like inviting the Dread Vampire Zartok into your home, even after he’s drained the blood of your neighbors, because he hasn’t drained your blood yet. It’s a form of collective madness, or at least, it makes me, and everyone else who has spent years trying to warn people, feel mad.

Oh, I’d like to imagine that Mark Zuckerberg sleeps terribly.

That every night, the hungry ghosts of the dead close in upon him.

The small, charred ghosts of the Rohingya children burned alive in their homes, who still smell faintly of smoke and cooked flesh.

The pale and bloated ghosts of the people who drowned in the Mediterranean after fleeing ethnic cleansing in their home countries, whose faces have been nibbled upon by deep-sea fish.

The suicides.

The men and women slowly tortured to death in secret Syrian prison cells. 

They gather around him, and they whisper things that cannot be written into his ear. And he is tormented. 

But that’s a fantasy. 

Mark Zuckerberg is a man who sleeps well. He has hobbies. He enjoys non-descript barbecue sauce. He’s happily married. He has none of the freakish, manic anxiety that swirls around Elon Musk. Zuckerberg is self-assured.

He walks, serene, under a shield of plausible deniability. After all: he didn’t burn those Rohingya villages himself. He didn’t lead the soldiers that chased those Muslim Indians off of their land, or the vigilantes killing their ethnic enemies in Ethiopia.

He didn’t personally destroy the self-esteem of teenage girls, or publicly stream a mass-shooting at a mosque in New Zealand, or coordinate storming the Capitol on January 6th. He didn’t spread the lies that persuaded millions of Americans to wave off the vaccines that might have saved their lives, and he didn’t give those Kenyan moderators the PTSD that makes them see the faces of the screaming dead at night. 

Certainly, Zuckerberg would acknowledge that his website played a role. But who’s to say how much of one? It is so hard to quantify these things. And there are fewer and fewer people left who have the time and the resources to try.

“But can we really blame Facebook for that?” some people will say. “Wasn’t journalism already in trouble before he came along?

Maybe. But isn’t it interesting how Mark Zuckerberg and his company exists entirely in a cocoon of plausible deniability, in an ecosystem they’ve designed to exquisitely accommodate their own version of reality?

Perhaps I am too hard on Mark Zuckerberg.

Perhaps he deserves another chance to connect the world, like he says he always meant to do. Move fast. Break things. You have to make a few mistakes to get ahead. Just a few little mistakes. 

“The idiots trusted me,” Mark Zuckerberg famously said, in the early-on years, when people had not learned what he was yet. 

No. I won’t be posting on Threads. 

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